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The Stuff of Life

Logo Design, Brand Language Development
The Brand

The Stuff of Life is a consultancy that crafts growth-oriented communication, brand and business strategy that’s rooted in an immersion in the audiences’ day-to-day world, and the 'stuff' - social media, fashion, sport, current affairs, technology, entertainment, products - they surround themselves with.  

The Brief
The Stuff of Life came to us for a logo and brand language that encapsulated their curiosity and unique, immersive approach to strategy. 
The Thinking
The Thinking

TSOL is powered by a curiosity about how the media, products, technologies ,fashions and trends that people engage with, builds culture. Instead of looking at culture as a monolith, their approach seeks insights in the sum of its parts, revelling in the noise and colour of it all. This approach to strategy, as a key differentiator,  needed to be expressed in their brand language.  

TSOL’s brand essence was therefore defined by these keywords - Curious. Immersive. Vibrant.

The Visual Approach

The wunderkammer - collections of exotic objects - became the primary inspiration for the logo and the brand language. The cabinets - filled with specimens, diagrams, exotic and mundane objects, artefacts, accessories and more - offer us insights into the scientific discoveries, technological innovations,  trending fashions, religious beliefs, and cultural obsessions of mid-sixteenth century Europe. This made them a perfect metaphor for TSOL’s approach to strategy.

The Logo

The TSOL Logo mimics shelves of a wunderkammer that’s full of colour and pattern. There is a method to the madness however, with the use of a strong grid and clean shapes.

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The Brand Colour Palette


The TSOL colour palette features an extravagant five saturated colours, instantly setting it apart from other consultancies in the same field.

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The Graphic Style


A mix of images and shapes, the TSOL graphic style is layered and rich. 

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Business Card Design 

New Year's greeting GIF 

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Graphics for the brand's portfolio of services

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