‘Suvarnaraj’ (Gujarati for gold dust) is a boutique that sells gold and diamond jewellery. Apart from the wide variety of designs that span traditional styles and contemporary trends, the brand is known for its impeccable customer service and the trust it inspires in its clients. The identity communicates this with a simple and elegant form, devoid of artifice or embellishment. The gold and coral colour palette is contemporary, while still very Indian.