A branding exercise for a new remedial therapy centre in Mumbai, working with both adults and kids with special needs as well as mental health issues. It works to instill a sense of confidence and independence in these individuals, helping them fulfill their potential, and lead complete lives.
The founder wished to incorporate hands into her symbol, indicating a helping hand. Taking a leap from here, we created an identity that is playful and optimistic, cheerful and kind, with snugly held hands forming a heart.
Initial sketches and trials in pursuit of the perfect set of hands.